The SEO New Yorker 4 Website Optimization

When it comes to SEO in New York City, one usually needs a large jar of aspirin as they try to sift through the smoke and mirrors of the myriad of SEO companies in this great city to find the right one!

Website optimization is 80% theory and 20% estimation. Now any decent SEO company will be able to implement the basics of SEO practices on your site. 30% of the companies will go to the next level of re-engineering the entire structure and strategy of the SEO of your site. However, I have found that only 5% of SEO companies actually review and revise your website’s optimization strategy as time goes on!
All of the search engines are constantly revising their algorithms and thank goodness for this because if not for this, all of the search engines would be full of those old spammy websites that listed all of the keywords on the left hand column. The continuous monitoring and revising of a website’s optimization is what separates the SEO chop shops from the SEO elite. That’s where I come in.
When it comes to the worst city’s to chose and SEO, New York ranks numeral uno! Just by the sheer number of businesses that need SEO leaves the field wide open to anyone claiming to know SEO like me! Having operated in many SEO companies and on many SEO projects has given me the introspective viewpoint that, left unguarded, most SEO campaigns go largely unmonitored or more importantly, cared about!
My job is to watch over the outside vendors. I maintain a healthy distance from relationships with any of the top SEO companies in New York City, which allows me to adequately appraise what is going on without any conflict of interest. My colleagues have gone their independent ways and when we gather to discuss matters of the future of SEO we can do so without the corporate red tape or time management issues in the way. You see, New York SEOs are all rushing so much against the clock to actually perform the work that they seldom have time to look back and this is where they miss most things. Small things like the fact that there aren’t proper SEO titles in place, the heading one of the page is at the bottom of the content and many more things. This is where the SEO consultant comes in, to keep your SEO vendors on task!
Many SEO companies actually increase your PPC spend on higher budgets when this is largely due to the cost of the keywords and not any additional effort and this is a common New York Staple of optimization companies.
Next up on the list is the common practice of creating incredibly dense strategies that then get turned over to your IT department with a “it’s up to you guys” approach which is just the perfect recipe for an SEO disaster. Surely if the guys in IT understood it to begin with you wouldn’t have needed to hire the SEO vendor in the first place.
And the poor poor ecommerce sites that are left in a lurch because they have been told that there is no way to adjust the core templates to be search engine friendly. Oh and don’t except that the layout is acceptable with a few tweaks, they’re not and you need someone to tell you that and find the solution that is in your best interest and the SEO company’s!
When it comes to SEO we want to work with the search engines and not against them. Any trick that an SEO company comes up with is just that, a TRICK! The funniest part about “tricking” a search engine is the concept that the owners of the search engines haven’t hired people to just sit around and think about what kind of tricks people are going to try. I could go on and on about the virtues that argue against trying tricks with search engines but I will mention just one here; once you have been banned by a search engine you may never get your site included back into it which means starting over from scratch which could amount to years of a recovery.

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