Search Engine Optimization Services
My search engine optimization services are wide and varied. The search
market is a fickle beast and you have to be able to shift with it. Every
company needs its own-targeted strategy. You cannot take 100% of one company’s
plan and use it for another’s. There are many approaches to organic
search engine optimization that one can take to achieve high rankings.
All practices that I employ are strictly “White Hat” approaches.
My search engine optimization services for one company may be to create a structured plan to optimize their content with keyword patterning and to start a viral campaign to create awareness for their website. And though I work through an advertising agency, Pulse Creative, I realize that an enterprise level campaign requires the effort of several SEO vendors working in tandem. My services in this arena would be to create a multifaceted strategy that uses all available marketing channels on the web, and most importantly, creating enough pertinent content delivery systems to achieve thought leadership in company’s industry.
Another service I can offer your company before we even break down the elements of your website is to evaluate whether or not the terms you are looking to be found for are the most efficient. Many times companies try to hit for keywords and phrases that are not high conversion terms.
From there we can develop a holistic set of terms that work for you business as well as for the search engines. This list should read like a term paper on the subject of your business. After all, search engines were built to return relevant information, not businesses.
From there I will evaluate the content of your site and advise on any revisions to be undertaken before we consider the re-integration of new content.
Next we will look at the actual coding of the website and determine whether or not we can put a Band-Aid on your sites coding or if it has to be rebuilt from scratch. Many times we can tweak the existing code to be search engine friendly.
I emphasize Organic SEO over PPC. I will put the appropriate SEO vendor in place for PPC campaigns but I always see PPC campaigns as a tool to evaluate the best converting keywords and keyword phrases to target in the Organic search engine optimization campaign.
I provide the following services:
• Keyword research, development and patterning services
• Content optimization services
• HTML patching services
• HTML overall redesign services
• Overall SEO strategy for your web launch
Here are some websites that you can use to evaluate my services against and also gather info about the industry:
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